Snapshot of Most Recent ~Success Briefs~

1(800)4MY-TAXI (A White and Yellow Cab)

  • Transitioned all Yellow page advertisements with a call volume of 7,000 per week to an all online, ongoing, Google adwords campaign resulting in 14,000 call volume per week.
  • Manages a $250,000 Annual Google Adword campaign.
  • Developed Search Engine Marketing campaigns resulting in 100K+ page views per month over current benchmarks.
  • Created online ads and banners for re-branding purposes on Google publisher networks.
  • Implemented offline marketing pieces & partnerships designed to drive online traffic - See Below.
  • Designed and Developed companies own online couponing system (ie. Groupon like) for driving end user use of taxi service, distributed coupons using online deal syndication networks (ie. aggregates).
  • Established companies own "Riders Club" community website in-order to engage riders, distribute local event news and discounts.
  • Redevelop company website with a responsive layout for better mobile viewing on smart phones and tablets. 
  • Utilized a web content management system for managing timely online content.
  • Implemented an online support ticketing system to serve customers for their lost and found items.
  • Responsible for leading the team on the research and development of companies mobile app for ordering and tracking taxi's using both Iphone and Android smart phones. 

Offline Marketing Programs

  • Hotel Key-card program , managed outside vendor relationships. 
  • 2 Cable TV Commercials, worked with Time Warner Cable.
  • Filmed & Produced a 1 hour driver training video.
  • Forged Partnership with OC Weekly for a distribution and brand awareness campaign utilizing social platforms, crosslinking and banner advertisements.
  • Designed & Developed various ad campaigns with local Orange County magazines including game program for the Los Angeles Angels.  

REGIONAL CHAMBER OF COMMERCE – SAN GABRIEL VALLEY
Formally known as the Diamond bar and Walnut Chambers of Commerce

  • Redesigned Chamber Website.
  • Increase event income by 101%.
  • Increased net revenue by 20%.
  • Brought organizations By-laws and policies to today's chamber standards.
  • Increased membership by 130 members as a result of merging and ongoing sales of new members.
  • Improved overall chamber image with professional marketing pieces.
  • Improved Chambers Business View newsletter.
  • Produced a 4 color membership Directory netting the chamber $5,000 in royalty fees.
  • Upgraded chambers online membership presence with Chamber Master.
  • Implemented Chambers first employee Handbook.
  • Expanded Partnerships Tri-County Board of Realtor and the Chamber G.A.C.
  • Establish clear line of communications with the City of Diamond Bar.
  • Created a Board of Directors team website.
  • Created Board and Committee e-mail list for greater communication.
  • Established US Chamber Partnership.
  • Held a Legislative breakfast that honored Congressman Gary Miller in partnership with the US Chamber.
  • Successfully relocated Chambers Farmers Market.
  • Successfully conducted 2 candidate Forums.
  • Established a new Business and Education Committee and awarded $3,000 in scholarships in its first year of existence.
  • Produced 1 Farmers Market Commercial and One Regional Chamber membership recruitment commercial for cable access television.
  • Created a membership toolkit insuring members an effective return on their investment.
  • Successfully merged two chambers. The Walnut Chamber and Diamond Bar Chamber of Commerce to create the New Regional Chamber of Commerce San Gabriel Valley.